After spending 15 years in the corporate world, in 2009, he made the decision to pursue his true calling: assisting businesses in setting themselves apart. He recognizes that price isn’t the sole determining factor, and that valuable customers can be lost due to inadequate service. He has dedicated his life’s work to researching, documenting, and sharing effective business strategies from across the globe.

Staying true to his mission, David is a bestselling author of seven books in Spanish, with some of them translated into English. He has authored over 1900 articles and since 2010 provides weekly tips to more than 60 thousand subscribers through his newsletter.

Since 2015, he has served as a Sales and Marketing trainer for Africa, the Middle East, Asia, and Latin America with the American NGO, Vital Voices. Certified Consultant from Duct Tape Marketing in the United States. Certified Speaking Professional (CSP), member of the National Speakers Association in the US, the Latam Speakers Association in Latin America, the Virtual Speakers Association International, and the Professional Speakers Association Spain in Europe. David holds a bachelor’s degree in Business, is a Consumer Behavior Specialist, and has earned an MBA. Born in 1970, married, two children. Based in the US.