Two powerful concepts to delight your audience
Stop Competing on Price
If a customer doesn’t perceive a difference, they will decide based on price. Discover paths to move away from commoditization. Gain the confidence you need to defend your value proposition and stop lowering the price every time a customer pushes for better terms. Contains concepts from the books Stop Competing on Price, Immortal Businesses, and Happily Ever After.
It's the Small Things
A memorable service transforms indifference into preference. The customer experience is the next competitive battleground. More important than price and product is how customers feel treated, which determines their loyalty. Contains concepts from the books It’s the Small Things, Yellow, and Happily Ever After.
