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BOOK DAVID
KEYNOTE

Stop
Competing
on Price

What every sales professional or business owner needs to stand out and make price irrelevant​
Sales are vanity, profitability is sanity, cash flow is reality. Price is the variable that most affects a business’s profitability. Learn how to effectively sell your value proposition to resist market pressures for lower prices. What do you achieve? Healthier margins resulting from making fewer concessions and selling at better prices.

Overview

Most companies leave money on the table by conceding too much, too soon. The problem isn’t charging more—it’s that the customer doesn’t understand why. Clients generally have the money or can find it; what they lack is a clear reason to give it to you. Without a compelling differentiator, companies become interchangeable and end up trapped in price wars.​
Your company already delivers value, but if the customer doesn’t recognize it, they won’t pay for it. You don’t need lower prices. You need better arguments.​

In this dynamic, thought-provoking, and deeply insightful keynote, David clearly explains the three reasons why companies end up competing on price—and how to escape that trap:​

Chase the wrong customers.​

Selling to the wrong customer is exhausting and unprofitable. If they don’t value what you offer, no price will ever be low enough. The key is to focus commercial efforts on those who truly need the solution, recognize its value, and are willing to pay for it.​

Don’t have a strong differentiator.

If the customer doesn’t perceive a difference, they’ll choose based on price. Through the Commercial Trinity methodology, David teaches how to build a compelling differentiator that meets three essential criteria: it must be perceived as unique in the market, valued by the customer, and demonstrable with concrete evidence.

Don’t communicate their value with impact.​

Many companies do have differentiators, but customers don’t see them because they’re not communicated clearly or persuasively. This keynote provides tools to make the value offered visible, tangible, and hard to ignore.​

A must-attend keynote for organizations looking to protect their profitability, strengthen their market position, and empower their sales teams with a compelling narrative to defend their true value.​

The audience will leave with:​

  • A shift in perspective. This keynote provides the confidence to negotiate from a position of strength, not from need. It reframes how value is presented to maximize perception.​

  • Concrete strategies to justify pricing. Attendees receive methods and frameworks—such as the “Value Trinity”—to confidently defend higher prices without the fear of losing the client.​​

  • Real-life case studies that inspire and prove it’s possible. Documented examples of companies that successfully stopped competing on price, showing this paradigm shift is not only achievable but profitable.​
  • Immediately applicable practical tools. This is more than just inspiration. Participants receive materials, techniques, and exercises they can begin using the very next day in client conversations—including 50 differentiation arguments.​

  • Value-based mindset. The message empowers teams to defend pricing without discounting—standing firm from a position of value, not desperation. It replaces the fear of rejection with confidence in what they represent.​​​

  • 12 learning capsules from “Stop Competing on Price.” Each capsule includes a video, a document, and a reflection to keep the team working on value creation. It also serves as a tool to cascade the message across the organization.

David

Gomez

Value
Selling
Keynote
Speaker

Let’s talk .

Bien Pensado
[email protected]
+1 (832) 773-1124